DIGITAL PRESENCE AND MUSEUM COMMUNICATION

AN ANALYSIS OF THE WEBSITES AND SOCIAL MEDIA OF MUSEUMS IN FLORIANÓPOLIS

Abstract

Museums use their institutional websites and social media as communication tools with the public, contributing both to the dissemination of their activities and to the provision of information necessary for accessing the institutions. This research aims to analyze access information on the websites and social media of museum institutions in Florianópolis, based on data such as: location, opening hours, admission, and email and telephone contacts. The research is basic, descriptive, with a qualitative approach. The methodological procedures follow the steps of a) bibliographic research, b) survey of institutions of interest, c) data collection from the websites and social media of each institution, and d) analysis and discussion of the results. The results show that website use is predominant, and only eight museums do not have social media presence, demonstrating that digital presence is a reality in these institutions. This suggests that museums in Florianópolis have a favorable scenario for digital integration, but still have opportunities for improvement related to the management and updating of information made available to the public.